Sally Kaplan2

Sally Kaplan

Executive Editor, Reviews

I am the Executive Editor of Business Insider’s Reviews team. I oversee the talented journalists and editors who cover style, home, kitchen, tech, pets, and beauty content. A longtime service journalist, I draw on my 10+ years as a product reviews writer and editor to guide the editorial strategy and set standards for the Reviews team.  

My areas of expertise

My main background is in style. I live my life by one rule: ABC (Always Be Comfortable), and much of my work focuses on finding the comfiest versions of traditionally uncomfortable items, like workwear, bras, jeans, and boots. I've tested hundreds of clothing, shoe, and work bag brands, and I partner closely with editors on the style team and beyond to devise testing methodologies and standards. I'm also obsessed with finding the most comfortable bras, having interviewed bra designers and professional fitters to understand what elements make for the best construction and support. 

In addition to my style expertise, I have a long-time background in home decor, cooking, and entertaining.

My experience

I joined Business Insider as an editor for the Reviews team (then called Insider Picks) in 2018. I have since served as the senior style and beauty editor and the deputy editor for the style, home, and kitchen teams. I became Executive Editor in 2021. 

Prior to joining the publication, I worked on the Buzzfeed shopping team and at Hearst’s Best Products, where I covered deals, gifts, gadgets, and more. 

Why you can trust me

I believe that the products aren’t just things to fill your home — they are a means to live your life better. This philosophy is at the core of how I lead the Reviews team, whether helping to develop testing methodologies for buying guides, advising readers on what they shouldn’t buy, or testing products alongside my teams. 

My education

I hold a BA from George Washington University, where I majored in political science and minored in LGBTQ studies. 

Outside of work

In my free time, you can find me antiquing, scouring wallpaper patterns, cooking for her friends and family, and finding ways to marry beauty and functionality in her home. I live in Westchester with my spouse, Jen, and our cat, Papaya.

Say hi to Sally at skaplan@businessinsider.com, give her a shout on Instagram @saltykaplan, or find her on LinkedIn. 

Latest

3 images stitched together of women wearing jeans from Madewell

Madewell jeans review and try-on

Madewell is known for its denim, which comes in an inclusive size range including tall, plus, and petite. Here are the best pairs we've worn.
6 min read
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