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Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
4 min read
The $200 billion retail media boom is causing headaches for CMOs
The "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
4 min read
Marketing pros say Meta should go all in on its cuddly Muse mascot — and ignore the critics
Brand mascots are one of the oldest mnemonics in the marketing playbook for a reason: they work well.
3 min read
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Adtech vet Brian O'Kelley's startup is pivoting to AI agents and rebranding with a new name
Scope3 no more. Enter, Apostra, a startup that wants to replace programmatic advertising with AI agents.
6 min read
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Legal AI startup Spellbook hired a new CMO — and she has strong opinions on avoiding 'creepy' AI marketing
Meltem Kuran-Berkowitz wants Spellbook to become the default brand people associate with managing contracts.
4 min read
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Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients
Taboola CEO Adam Singolda said the company is on a mission to "monetize everything" outside of closed platforms such as Google and Meta.
3 min read
Google has to make big changes to its advertising empire. Here's what a judge ruled — minus the jargon.
Google won't be broken up, but it will have to rewrite the rules of its adtech empire.
5 min read
Why it feels like every brand is having a scandal right now
There's a wave of brand-marketing scandals blowing up online. Here's a theory about why it feels so frenetic.
4 min read
We got a new clue about Xbox's ad ambitions
Microsoft's Xbox is slowly expanding its ad business. A new patent outlines a system that would find appropriate breaks in gameplay to show an ad.
3 min read
Grindr is betting big on IRL marketing. There’s a very digital reason.
Grindr is leaning into experiential marketing to boost reach on social and calm nervy advertisers.
5 min read
Why Pepsi's surprise $1.7 billion Publicis deal has Madison Avenue reeling
Publicis stunned Madison Avenue by winning PepsiCo's $1.7 billion account while working for Coke — and pitching for more.
3 min read
Brands are pushing influencers to hide their paid deals
Influencer marketing's open secret: Brands are asking creators not to disclose their paid partnerships.
5 min read
Adtech company The Trade Desk lays off 15% of staff as it restructures into 'smaller pods'
The restructure is expected to affect more than 500 roles at the adtech company, which has faced intensifying competition from Amazon.
4 min read
Google yet again avoided a breakup of its business — but it will have to play nicer
A judge ruled Google doesn't have to sell off parts of its adtech business, but it will face other remedies.
4 min read
Amazon's fight with the FTC contains an uncomfortable lesson for advertisers
Ad insiders advise CMOs to keep calm, check their exposure, and seek independent measurement in the wake of the lawsuit.
4 min read
Axe is betting Gen Z is ready for a whiff of Y2K
Spray it ain't so: Axe is reviving classic fragrances and winking at the marketing that made it famous.
2 min read
Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'
After a surprise multibillion-dollar settlement, Meta is going on the offensive against TikTok and YouTube in a new PR strategy.
4 min read
What Reddit's ChatGPT citations collapse means for marketers
The SEO community is in a frenzy over data suggesting ChatGPT abruptly stopped citing Reddit. For CMOs, the trend isn't as bad as it sounds.
3 min read
PR pros say Neutrogena botched its response to the Hayden Panettiere backlash. Here's what they think it should do now.
PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.
3 min read
I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.
BuildOps CMO Colin Piper once managed a 130-person marketing team. Now he thinks smaller marketing departments can do more.
6 min read