Refinery89

Our newsletter is back, and this edition is a good one 🙌 This time we're covering Google's September 2026 spam update, how to get your site ready for a great Q4, and a success story that proves smart targeting pays off. Want to kick off your Monday feeling one step ahead? Read it here 👇

¿Cómo puede #Brandformance ayudar a crecer incluso más a una marca reconocida y asentada? Isabel Flores Ruiz, nuestra VP Sales Spain & LATAM, visitó hace unos días las oficinas de PHD para compartir con todo el equipo un caso de éxito conjunto en el que una estrategia de Brandformance se tradujo en resultados medibles y reales. Os dejamos por aquí un vídeo recap de la jornada 👇 #Refinery89 #PHD #CañasyChapas #Brandformance

Are reported revenues really telling you the whole truth about your tech partners? 🤔 Our Product Marketing Director, Robin de Wit, shared with ADZINE - MARKETING. TECH. MEDIA. his perspective about Supply Path Optimization, publisher stack control, and how to find the real value behind your demand partners. If you want to dive into the full interview, just click the link below! 👇 #Refinery89 #SupplyPathOptimization #Publisher #AdTech

Here's something every publisher should hear: advertisers aren't looking for more inventory. They want better inventory 🎯 With supply far outpacing demand, buyers can afford to be picky. That's where Supply Path Optimization and Demand Path Optimization come in. Fewer, more trusted partners. Strong content. Clean setups. So the real question isn't how to be seen everywhere. It's how to become the obvious choice. Paula Mora Barrera, our Director of Publishers & AdTech Partnerships Growth, explains what this shift means and where publishers can start today 💡 Read it here 👉 https://lnkd.in/eCCXXjtU #Refinery89 #ForPublishersByPublishers #SPO #DPO

Happy birthday to us! 🎈 8 years ago in Amsterdam, two publishers decided to stop looking for the right AdTech partner and build it themselves 💡 Eight years later, we're a much bigger team based in sunny Madrid, with the same spirit we had on day one. So, thank you. To everyone at Refinery89, for showing up every day and making it all work. And to our partners and clients who work with us and keep trusting us year after year 🙌 On to year 9 🥂 #Refinery89 #AdTech #ProgrammaticAdvertising #Anniversary

Happy Q4! 🎉 The quarter that pays starts today, the season where you can make the most out of you ad inventory. You've got this! 💪 To help you make the most of it, we've put together a Q4 guide with a practical checklist and an eCPM calendar highlighting the key dates, from Halloween and Black Friday to Christmas 📅 Download it here 👇https://lnkd.in/eseefEtf #Refinery89 #Q4 #Publishers #AdTech

Is your website earning everything it could from ads? 📈🤔 If it's been a while since you looked closely at your monetization setup, you might be leaving money on the table without even realizing it 👀 The good news? Our free website audit is here to help you find it. Our team will review your current setup in detail and pinpoint exactly where you can boost performance and grow your earnings. Totally free, no catch! 🙌 Curious how much more your traffic could be worth? Claim your free website audit here 👉 https://lnkd.in/e8b7JSCm #Refinery89 #FreeWebsiteAudit #AdTech #AdMonetization

‘Advertisers are actively trading reach for confidence’: What the industry learned at DMEXCO 2026 DMEXCO has come and gone for another year, but the 2026 edition of the event was like no other, with tech even more at the forefront than usual. To unpack the biggest talking points from the two day event, PMW spoke to a litany of experts who were on the ground in Germany. Read on via the link in the comments. With insights from: Hakan Özal impact.com Anna Lena Schenk ID5.io Richard Ottoy Assertive Yield B.V. Max von Weber adnomaly James Macdonald Limelight Inc. Jean-Christophe Conti VIOOH Paul Dahill Koddi ADRIEN BOYER Seedtag Alexander Igelsböck Adverity Nick Henthorn WPP Peter Wallace Onetag Ann Tarasewicz → DMEXCO Axis Steven Broadhead 🔜 IBC Amsterdam / DMEXCO Digital Envoy Mac Sawa OnAudience Christoph Berg MINT Square GmbH Natalie Fisher-Brown OpenX Robin de Wit Refinery89 Emma Newman PubMatic Mateusz Rumiński PrimeAudience Kristina Hahl SuperAwesome Teiffyon Parry Equativ #DMEXCO2026 #industryreactions #AI #performancemarketing #GEO #automation #programmatic

Después del excelente webinar que compartimos junto a Sara Esteban Serrano, de Volvo Car España, Vicente Ros, de Initiative, e IAB Spain, tuvimos también un ratito para grabar contenido con ellos 🎬   Hasta ahora os hemos enseñado un poco del behind the scenes de ese día, pero esto es solo el principio 👀   Muy pronto llegarán muchos más vídeos para revivir algunos de los mejores momentos del webinar, conocer más de cerca la campaña que hicimos juntos y, por supuesto, escuchar a sus protagonistas.   Estad atentos, que vienen cosas 🙌 #Brandformance #Volvo #Initiative #IAB #Refinery89