Performance Marketing World

The #PMWAwards are just ONE month away! With final preparations underway and tickets moving fast, we don't want you to miss out on one of the biggest nights in the performance marketing calendar. There are only 3 Premium Tables left. If you want the best seats in the house to celebrate with your team and network with the industry elite, now is the time to act. Book your table now: https://lnkd.in/eyikKczn..

Every week, we bring you the latest hires and moves from across the performance marketing industry. In this week's people moves, Mail Metro Media has a new CEO, Monzo appoints two senior marketers, WPP is saying goodbye to one of its global leaders, and Universal Music Group hires into the newly created role of President, Global Brands and Commercial Partnerships. Get more through the link in the comments 🔗 Dominic Williams, Adam Knight, Lisa Vecchio, Jon Cook, Eric Campbell, Laura Ryan, WPP Media, Libby Bush, Alex Wright, IDHL, Beckie Crane-Stanion, The Very Group, Will Hanschell, Pencil, The Brandtech Group, Jonathan Manning, PMG, Sian Dalton, Brave Bison, John Rogers, OpenX, Shaun Gregory, DragonflyAI, Olly Reeves, PrettyGreen | The Global Fame Makers, Chris Macdonald, The EC Group, Anna Palmer, Mediaplus UK, Elspeth Cheung, Interbrand, Jessica Torstensson, Bench Media, Juliet McCutcheon, Channel Factory, Croud #performancemarketing #marketing #marketingcareers

PMG’s London expansion and Ipsos’ new programmatic partnership: Latest industry moves Catch all of this week's mergers, expansions, partnerships, and acquisitions in the performance marketing sector via the link in the comments. Top moves this week are: – Merkle and Talon.One announce global partnership – PMG expands London office with three new leadership hires – Dailymotion launches Dailymotion Business – Ipsos and EntityX partner to create programmatic audiences – RTL AdAlliance launches in Spain to tap into European audiences David Novak Christopher Mills Josh Krichefski Bichoï Bastha Cyrille Brun Tom Quick James Torr Stephane Coruble Daniel Bischoff #industrymoves #agency #brand #marketing #performancemarketing #advertising #AI #adtech #mergers #acquisitions

The top 6️⃣ performance marketing stories that YOU need to know from this week. Every week we bring you up to speed on the marketing news you might have missed. This week, IAB UK has revealed that UK digital adspend has surpassed 2020’s total in just six months, Goalhanger is moving its ad sales in-house, and Amazon has rebranded its DSP. Read below (and don't forget to subscribe) ⬇️ #performancemarketing #marketing #marketingnews #newsletter

Top #adtech and #martech tools this week: From AudienceProject’s expanded partnership with Netflix to Multiply’s AI adspend recovery agent, here’s our round-up of new ways to power up your tech stack. Catch the full story via the link in the comments. This week: – DAIVID 🦩 launches new solution that analysis thousands of ads at once – Searchable launches Prompt Universe – Multiply launches AI adspend recovery agent – AudienceProject and Netflix expand partnership – MoEngage launches agentic customer engagement platform for Shopify – Starling launches CTV platform built for future of TV advertising Peter Grant — Boots UK Ian Forrester 🦩 — DAIVID 🦩 Chris Donnelly — Searchable Matt Jayson — Multiply Robert Singleton — AudienceProject Michael Bassik — Starling Matthew Mathison— MBL Partners #performancemarketing #adtechlaunch #marketingtools #AI

‘Convergence of retail media and CTV is where the real growth lies’: Experts weigh-in on IAB UK’s adspend figures UK advertisers spent £21.2bn on digital advertising in the first half of 2026, surpassing 2020’s total adspend by almost £5bn, according to the latest figures from IAB UK and mediasense. With the market now forecast to grow by around 12% across 2026, putting it on course to reach £50bn by 2027, PMW spoke to a panel of experts about what these figures mean for the future of digital advertising in the UK. Read on via the link in the comments. With insights from: Virginie Chesnais Happydemics Jane Wolfson Captify® (part of Verve) Julie Austin VML Rob Ishag TripleLift Amy Pountain Miroma Founders Network Zoe McGee Butterfly Cannon Suzanna Chaplin esbconnect Chris Johnson impact.com #performancemarketing #ctv #retailmedia #IABUK

Why have consumers become so privacy conscious? On the latest episode of the Performance Marketing Unlocked podcast, Simi Gill, Head of Digital at The Kite Factory, joins host Joe to reveal how marketers can meet consumers' personalisation expectations without putting their privacy at risk. Listen or watch the full episode via the link in the comments. #podcastclips #performancemarketing #privacy #personalisation

We've rounded up the latest hires and moves across adland ⬇️ From WPP's CFO departing the company to the Uncensored CMO hiring its first CEO. View the full article through the link in the comments 🔗 Mark Bambury OpenAI Sonia Carreno IAB Canada Joanne Wilson WPP Becki Hatherall Uncensored CMO Sarah Stringer Bram Meuleman Carat Shez Iqbal Jack Watt Assertive Yield B.V. Lalitha Stables Zeta Global James Scott-Lennon Accenture Steve Nottingham RSM& Nicholas Langeveld Corsearch Estelle Wackermann Interbrand Brian Lawrence Swayable Jenny Wall Antoine HERMITE Sparteo Hannah Ainsworth ClickThrough Robyn S. James Ensor Didomi Pink Kitsawat Birthday Collective #performancemarketing #marketing #peoplemoves #marketingcareers

AI-driven media doesn’t just react – it learns from every decision. In this Performance Marketing World podcast, Drew Smith, co-founder and chief product officer at Upp.ai, explainshow reacting to previous decisions can create tighter loops that lead to poor outcomes. Listen to the full episode: https://bit.ly/4e7N2MR #ad #AI #performancemarketing #marketingstrategy

From Cambridge being named the UK's 'cat cheating capital' to McDonald's bringing back a fan-favourite campaign, here are this week's top performance marketing campaigns. Each week, PMW highlights the top campaigns, showcasing how brands leverage innovative strategies to drive engagement and impact. This week’s top 5: DREAMIES exposes Cambridge at the UK’s cat ‘cheating’ capital SKITTLES puts some colour into London ahead of Fashion Week McDonald’s brings back the World Menu Heist HMRC targets young entrepreneurs with tax awareness drive Sky Vegas launches 'Primetime Play' brand platform Read the full article through the comments below 🔗 Hannah Flint— Waltham Petcare Science Institute Mars Emily Owen — Skittles Hannah Pain — McDonald's UK & Ireland Jason Keet — Leo UK James Hodson— Leo UK Kevin Hubbard — HM Revenue & Customs Claire Hamilton Sky Betting & Gaming Sam Behar Olly Wood— Dentsu Creative #performancemarketing #marketing #agency #brand #marketingcampaigns