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Sheryl Estrada

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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. Sheryl is the founding writer of Fortune's CFO Daily newsletter reporting on the latest trends and news impacting finance leaders. She is also a co-chair of Fortune's CFO Collaborative and Fortune's Future of Finance. Sheryl earned an undergraduate degree at Syracuse University and a graduate degree at New York University.

A United Parcel Service Inc. logo is displayed on a truck.
Retail
UPS CFO on the lessons learned from scaling back Amazon—and why the strategy is paying off
By Sheryl EstradaJuly 30, 2026
Computer language, Token is the basic unit of AI large models
AI
CFOs are hitting a ‘cost wall’ on AI
By Sheryl EstradaJuly 29, 2026
A smartphone displaying the logo of The Bank of New York Mellon Corporation (BNY) in front of a BNY brand background.
AI
BNY skipped the ‘tokenmaxxing’ craze. Here’s what AI metrics it tracks instead
By Sheryl EstradaJuly 28, 2026
Capital One’s MLB partnership is turning fan experiences into long-term customer value
Banking
Capital One’s MLB partnership is turning fan experiences into long-term customer value
By Sheryl EstradaJuly 27, 2026
Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars
Arts & Entertainment
Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars
By Sheryl EstradaJuly 25, 2026
Inside Larry Culp’s playbook for fixing GE
Newsletters
Inside Larry Culp’s playbook for fixing GE
By Sheryl EstradaJuly 24, 2026
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
Newsletters
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
A woman observes stock trends on her smartphone while a computer screen displays financial graphs.
Newsletters
Beyond SpaceX: Why great IPOs depend on more than first-day demand
By Sheryl EstradaJuly 22, 2026
Jersey Mike's Subs restaurant.
C-Suite
Jersey Mike’s tests how far investors will stretch on restaurant IPO valuations
By Sheryl EstradaJuly 21, 2026
A Jersey Mike's logo is displayed outside one of their stores in San Diego, California.
Investing
Jersey Mike’s IPO valuation could reach eight times Sweetgreen’s market cap
By Sheryl EstradaJuly 21, 2026
Artificial Intelligence technology and futuristic technology transformation
C-Suite
How CFOs can tell if AI is actually creating value
By Sheryl EstradaJuly 20, 2026
Sarah Friar, CFO of OpenAI
AI
OpenAI’s CFO: 4 questions that reveal if your AI spend is paying off
By Sheryl EstradaJuly 17, 2026
The Netflix logo is displayed on a smartphone screen featuring a color gradient in the background.
Big Tech
Netflix stock hits a 52-week low after earnings—but analysts say investors are missing the bigger picture
By Sheryl EstradaJuly 17, 2026
Morgan Stanley headquarters building in New York City.
Banking
Morgan Stanley is riding high on the IPO boom with 70% of the top 100 unicorns in its pipeline, CFO says
By Sheryl EstradaJuly 16, 2026
Bank of America CFO Alastair Borthwick
Banking
Bank of America’s AI bet is starting to pay off, its CFO says
By Sheryl EstradaJuly 15, 2026
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North America
Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he losesplaceholder alt text
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North America
Where Americans are moving by generation, according to U-Haul: Boomers pick the Carolinas, Gen Z picks Texas and Californiaplaceholder alt text
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