Other similar profiles
Explore more posts
-
DPAA
DPAA X Broadsign Content Studio conversation between Kayla Caticchio, Content Marketing Manager at Broadsign, and Henrietta Shakespeare, Chief of Staff at Multiply Media Group, diving deep into the present and future of #DOOH advertising. Watch the full interview here: https://lnkd.in/eD9t5wkb Key takeaways from the discussion: 🎯 The shift from "precision at scale" to "context at scale" - it's no longer just about reaching the right audience, but delivering the right message at the right moment based on location, time, and mindset 🤖 AI isn't just a buzzword anymore - #MMG is requiring all employees to adopt and demonstrate the value of AI tools, setting a powerful precedent for our industry 📊 Unified content management platforms are becoming essential for operational scale and seamless regional expansion As we all look toward 2026, the focus is clear: efficiency, omni-channel integration, and improved ROI metrics through strategic technology adoption. Watch the preview below and click here for the full interview: https://lnkd.in/eD9t5wkb #DigitalOutOfHome #Programmatic #AI #MarTech #AdvertisingInnovation #DPAA #Broadsign #MMG #ROI
-
emfluence
📧 Email continues to be one of the highest-ROI channels available—if you’re using it strategically. Our newest blog from Senior Email Strategist Miriam Domain covers the essential campaigns every marketer should have in place for 2026, from welcome series to reactivation flows to engagement triggers. Whether you’re refining your strategy or rebuilding from scratch, this guide will help you start strong. 💪 Read the full blog: https://lnkd.in/gqPN8PgQ #EmailMarketing #MarketingAutomation #CustomerJourney #emfluence #DigitalStrategy
-
Hivekind AI
Does your GTM strategy actually guide daily execution? Startups build strategy documents, positioning decks, ICP definitions, buyer personas, messaging houses. However, when reps sit down to work, they end up guessing, or picking whoever looks biggest, or the one contact who opened an email. That gap - between strategy and execution - is what we are solving with our partnership with SalientMG. SalientMG builds the foundation: GTM strategy, positioning, ICP definition, buyer personas, messaging frameworks that help differentiate. Hivekind's decision-led Pre-Pipeline System that takes that strategy and uses it to decide who to target, when to engage, and how to coordinate across buyer group members - day in and day out. Strategy reflects in execution, targeting stays sharp and on-point, delivering predictable pipeline. If you're an early or growth stage founder, read more (link in comments)
2 Comments -
Praxxeum
MDF wasted? We fix that. Every OEM knows the pain: budgets go out, activity never happens, and reporting comes back vague, late, or not at all. Partners don’t know how to run campaigns, co-marketing is inconsistent, and MDF becomes a “use it or lose it” spend instead of a revenue engine. This isn’t a marketing issue — it’s a governance issue. Without clear GTM structure, campaign oversight, and real reporting, MDF will always leak. Praxxeum builds a complete MDF governance system: Clear approvals. Campaign execution. Weekly reporting. Pipeline attribution. Real ROI — not guesses. 👉 See how we turn MDF into measurable revenue:https://lnkd.in/dpqR3243 #Praxxeum #OEM #PartnerEnablement #MDF #ChannelLeadership #SaaS #EcosystemGrowth #RevOps
-
Vested Marketing
Post-acquisition complexity often lives inside CRM systems. When organizations inherit multiple HubSpot portals, reporting confidence drops and operational friction increases. In this case study, we break down: • Why launching a new HubSpot portal beat merging legacy systems • How pipelines and lifecycle stages were rebuilt for the new brand • What trusted, investor-ready reporting delivered for leadership At Vested, we help organizations rebuild HubSpot to support long-term growth and visibility. Read the case study to see how a clean CRM foundation drives confidence at every level: https://hubs.ly/Q040xpL_0
-
hifo.co
Around 70% of technology service buyers will have done the research, and know the vendors that they want to talk with, and then reach out to them. These buyers represent MTY or Market To You. The other side of the GTM coin. A buyer who has done the research, knows what a vendor does, and how it is different or better than the competition is the ideal prospect: there less need for any form of sales spiel, and more opportunity for real conversations that form the start of a business relationship. Core to marketing is GTM strategy. MTY is increasingly important, and the source of the most valuable leads. A core part of MTY research done is the creation of the shortlist. Ideally the more comprehensive the list, and the easier it is to compare one vendor with another, then the more comfortable the buyer is in making a decision. The vendor's priority is to be on that initial list, and to make sure that they can be considered and indeed easily compared. Please get in touch for a copy of the GTM v MTY white paper.
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More