Amazon Ads reposted this
As Amazon kicked off their 2026 #unBoxed event this week, Marketecture’s Jeremy Bloom 🌞 caught up with Claire Paull, VP of Marketing at Amazon Ads to discuss what makes the event unique. At the heart of unBoxed is one of Amazon’s core leadership principles: customer obsession — designing the experience around what they want customers and partners to feel, while giving them products they can put to work immediately. That immediate availability supports Amazon customers as they navigate changes brought on by AI while also generating feedback that allows Amazon to understand what these customers want them to build next. Thanks to Amazon and Amazon Ads Partners for giving us a behind-the-scenes look at bringing unBoxed to life. Watch the full conversation now.