Regional Key Account Manager

Location: Flexible - Midwest or Rockies preferred

wildwonder has been named one of the fastest growing private companies in America by Inc Magazine, three years in a row. We make heritage-inspired sparkling drinks with gut health benefits. Food is our love language and we don’t believe in sacrificing taste for health. Our delicious, heritage-inspired sparkling drinks are distributed nationally and carried by flagship retailers such as Whole Foods, Sprouts, Target, Albertsons Safeway, Kroger, as well as the most health-conscious companies including Google, Meta, LinkedIn, and Doordash. wildwonder has been featured by Shark Tank, The Today Show, INC, Oprah, Well+Good, Forbes, etc.

We are seeking a dynamic, driven, and personable go-getter who’s ready to join a rocket ship and do whatever it takes to grow a beverage brand. This is a key sales position for the company and reports into our Sales Director.

Roles & Responsibilities:

Sales Development & Management

• Build and maintain value added customer relationships and achieve key KPIs and goals
• Gain distribution with new accounts and expand existing accounts.
• Regularly interact and plan with key accounts virtually and in person to ensure distribution, ordering, programming, execution, brand familiarity, staff trainings, and proper visibility
• Develop and manage relationships with brokers, distributors (UNFI, KeHe, DSD), demo manager/brand ambassadors and merchandising agencies through meetings, scorecards, dashboards and clear, consistent communication
• Create and deliver effective fact-based sales presentations to key retailers, distributors and brokers by leveraging data into insights to drive distribution, promotional effectiveness and overall profitable sales growth
• Plan & execute pricing, promo and retail marketing strategies for key accounts to drive volume & velocity goals within trade spend guidelines
• Attend trade shows, retailer and distributor shows as needed

Data Analysis & Forecasting

• Review and analyze syndicated data, distributor shipments and retailer POS data to track and improve brand velocity and assortment, plan and evaluate promotions, etc.
• Use data-driven insights to inform decisions, improve performance and monitor/analyze competitive market conditions
• Develop and deliver against key retailer and distributor strategic plans: accurate sales forecasts, effective promotional plans, post promotion ROI analysis, efficient trade spend
• Maintain authorization grids, promo contracts and trade plans in various company platforms

Cross Functional Collaboration

• Partner with Marketing to co-create effective 360 customer/distributor support plans that drive short and long term velocity growth
• Contribute to company sales projections for assigned customers to inform production and avoid out of stocks

Qualifications:

• 5+ years of experience in fast moving CPG sales and a passion for wildwonder
• Proven territory management, communication, presentation and analytical skills
• Direct experience selling to regional key accounts. Examples might nclude Kowalski’s, Lund’s & Byerly’s, Woodmans’s, HyVee, Harmon’s, PCC, New Seasons, other regional natural/specialty/grocery chains)
• Strong broker management skills
• Experience managing and working with UNFI/Kehe at the regional level
• Strong analytical and fact-based selling skills - experienced and confident using syndicated data (SPINS, NIQ), retailer POS and distributor data and platforms to identify insights and build a compelling custom sell-in or review story
• Proficient with using TPM’s (i.e. Confido) for planning and deductions management
• Highly motivated, resourceful, curious with a proactive, persistent mentality - willing to do what it takes to achieve success
• Ability to collaborate, inspire and motivate external and internal partners to win for wildwonder
• Prior startup and non-alcoholic beverage experience preferred; experienced in navigating uncertainty and working with cross-functional teams in a high-growth environment
• Proficient in Google Suites (Google Sheets, Google Docs, Gmail), Slack, Excel, Microsoft Word, UNFI Insights, KeHe Connect, retailer POS portals, experience utilizing SPINS data preferred

Compensation:

Competitive Salary + Bonus

Healthcare Benefits (medical, dental, vision)

Virtual Office Monthly Stipend

Laptop allowance

Paid Time Off