Profound

Great to bring our agency and solutions partners together in New York for the first time at our inaugural Profound Partner Kickoff last week. Leaders from partners like Accenture, Omnicom Media, Publicis Groupe, and VaynerMedia joined us for a day of exclusive programming. The day ended at the Crane Club with a fireside chat on storytelling with Gary Ross, the director of The Hunger Games. Thank you to every partner who joined us. Apply to become a partner → https://lnkd.in/gcgKEjKN

Announcing Zero Click London Cohort Zero. Cohort Zero is a hands-on working session for Profound users, the day before Zero Click by Profound London. Small roundtables and access to Profound experts in the room: Agent Engineers, Engagement Managers, Researchers, and AI Strategists. Bring the problem you're working on and solve it with us. InterContinental London, The O2 Wednesday, October 21 3:00 – 6:00 PM BST Food and drink provided, with a free coach to Zero Click Eve afterward. Spots are limited. Request your spot → https://lnkd.in/gHxTT5Tn

Ravi Patel (Director, Enterprise EMEA) takes the stage with Bethan Lynch (VP, Customer Experience & Loyalty at Virgin Atlantic) at World Aviation Festival in Lisbon next week for a session on "Winning travel demand in the age of AI." Hosted by Matias Undurraga Breitling of Amazon Web Services (AWS), the session covers how some of the biggest travel brands in the world are approaching AI marketing. Tuesday, October 13 12:05 – 12:20 PM GMT If you're at WAF, catch the session and come find us at our stand in Hall 1. Meet us there → https://lnkd.in/gzr_HTe4

We hosted our second Marketing Engineering Hackathon in San Francisco this weekend. 40 builders. 8 hours. $40,000 in prizes. Judged by marketing leaders hiring this new kind of builder: Cathleen Nurse (Google), Hannah Hughes (Plaid), Andy McCutcheon (TOAST), and Holly Chen (Samsara). The brief: Ship a system or an Agent that runs a marketing process inhuman in scope or scale, and here's what people built: • A tool that treats competitors' reviews as a lead list • A multi-agent workflow that wins AI citations in new markets • A brand-risk agent that decides whether, how, and where to respond • Interactive product testing that runs inside ChatGPT and Claude Congratulations to our winners Céline Günther (Senior Editor & Content Strategist, Clio) and Abhi Jothilingam (Growth Marketing Lead, Sendbird). As companies invest in Marketing Engineering, there's a growing need for a community that connects the people doing the work. That's why we created the Profound Community: a place for this growing discipline to connect, collaborate, and advance the work together. Join the Profound Community to attend our next meetup → https://lnkd.in/eRGPv47q

We're heading to World Aviation Festival in Lisbon from October 13–15. Ravi Patel (Director, Enterprise EMEA) takes the stage with Bethan Lynch (VP, Customer Experience and Loyalty at Virgin Atlantic) for "Winning travel demand in the age of AI." Hosted by Matias Undurraga Breitling at Amazon Web Services (AWS), the session covers how some of the biggest travel brands in the world are approaching AI marketing. Tuesday, October 13 12:05 – 12:20 PM WEST After the session, find us at stand 1-244A in Hall 1 and meet the team Meet us there → https://lnkd.in/gzr_HTe4

New episode of The Marketing Engineer Podcast with Luke Harries, Growth Lead at ElevenLabs. When Luke and his team started seeing success with webinars, they wanted to create a system to scale it as a growth channel. Six months later, the webinar process handled primarily by agents that created the content, generated the cover art, and identified the right segments to invite. By the end of H1, webinars had driven over $8 million in pipeline. They took the same approach to localizing ads. One Marketing Engineer replaced the work of an entire agency with a setup that covered tone, formality, and product names. In this episode, Luke breaks down how his team turns early signals of channel success into growth systems that keep running without them. Listen here → https://lnkd.in/gSJFEt6e

Tomorrow, Helen Martin (Product Marketing) and Hana Hajebian (Solutions) are walking through everything that shipped on the platform this month. In the session they'll cover: • Dynamic Bot Rendering: Serve AI agents a fully rendered version of your page, without touching your CMS • The new Projects and Agents experience • Google Search Console in Pages: Clicks, impressions, CTR, and average position sitting next to your AI citation data Tune in October 6 @ 1 PM ET → https://lnkd.in/eSrmg8Gv

September 2026 Product Roundup 1. Dynamic Bot Rendering lets you serve AI bots a fully rendered version of your pages, without changing the experience for your human website visitors. 2. AI Marketer now lives inside Answer Engine Insights, so you can deploy Aim in one click to dig into your AEO data and get a recommendation for your next move. 3. Sheets Templates package the most common Sheets workflows into ready-to-go templates, pre-loaded with the right Agent, columns, and sample data. 4. The Microsoft 365 integration lets Agents work in Outlook, Excel, Word, and PowerPoint, right where enterprise teams already work. 5. Google Search Console in Pages shows clicks, impressions, CTR, and average position next to your AI citation data, page by page. 6. Image Generation lets your AI Marketer create images right from Profound to explore a concept or make edits to an existing asset. Sign up for our upcoming Shipped by Profound webinar to learn more. Save your spot for Tuesday, October 6 at 1 PM ET → https://lnkd.in/eSrmg8Gv

We just hit 1,000 certifications issued in Profound University. Six months in, marketers around the world are staying at the forefront of AI marketing and getting certified across four tracks: • AEO Foundations • AEO Analytics • Marketing Engineering • Agent Engineering Get certified today → https://lnkd.in/et7Ujhdq

That's a wrap on RetailClub AI Festival in Huntington Beach. Trevor Pyle (Head of Marketing) took to the AWS Theater stage to share The Parrot Problem. It was great to partner with Amazon Web Services (AWS) in the AWS Tech Pavilion for our event booth. Thank you to Maddie Johnston, Kaylin Wallen, Casey Winkler, Joey Ma, and Hudson L. for representing us all week.