Thirdline

#AlexHormozi was sleeping on his gym floor, with almost no customers and no money. Then a gym member who owned a storage company offered to mentor him over breakfast. He took the advice and closed the gyms. Then he built #GymLaunch, which later sold for tens of millions. That's what one mentor who had already done it did for him. Not a course. Not years of trial and error. Most founders never get that breakfast. They stay stuck for weeks on one bottleneck, like pricing, their first 50 customers, or a hiring call. So we're making that breakfast bookable: 1️⃣ Tell us your one bottleneck 2️⃣ Get matched with a mentor who has already solved exactly that 3️⃣ Book a 30-minute 1:1 and talk it through 4️⃣ Leave with a clear next step Weeks of guessing → 30 minutes with someone who's done it. The waitlist is open for beta access:

See Why founders Stay Stuck Rahul's story: Why founders stay stuck. The bottleneck a founder faces, why generic advice and cold networking fail, and what changes with one mentor.

#BillGates, #EricSchmidt, #SteveJobs and #WarrenBuffett knew one thing early in their lives: You don't get unstuck alone. → #BillGates hired a professional bridge player to coach him, even after building Microsoft. He's said that everyone needs a coach. → #EricSchmidt credits coach Bill Campbell as a major influence on how he led Google. → #SteveJobs leaned on Intel co-founder Robert Noyce for guidance as a young entrepreneur. → #WarrenBuffett learned from Benjamin Graham, then became a mentor to Bill Gates himself. Different people, different industries, same pattern. Meanwhile, most founders spend weeks stuck on one bottleneck, like pricing, their first 50 customers, or a hiring call, and try to figure it out alone. So we're building the shortcut: 1️⃣ Tell us what you're stuck on 2️⃣ Get matched with a mentor who has solved exactly that 3️⃣ Book a 30-minute 1:1 call 4️⃣ Leave with a clear next step Pick a mentor who has done exactly what you're trying to do. Book a call and get unstuck. The waitlist is open for beta access: → Founders: skip the weeks of guessing → Mentors: you've solved the hard thing, so help someone else solve it faster

Our 7-day plan, in public We are spending the next seven days doing one thing: talking to founders. No product launch. No big announcement. Just conversations. Here is the plan, so you can watch us stick to it. Days 1-2: reach out to founders in the US, starting with those who have posted about being stuck on a specific problem. Days 3-5: Calls. We will ask about the last time they needed expert help, how they found it, and what went wrong. Day 6: We organise what we heard, including what contradicts our assumptions. Day 7: We share the main patterns here, without names unless someone gives permission. Why a week? Because we would rather learn fast and be corrected than guess for months. If the thesis holds, we will have evidence. If it doesn't, we will have saved ourselves a lot of time. You will see this play out on this page. If we miss a day, we will say so. Nothing here is polished. It is just what we are doing, in the order we are doing it.

Why LLMs can't replace the person who's been there LLMs have made information cheap. That is a real shift, and we use them every day. Ask one how to run a first sales process, structure a founding team, or approach investors, and you will get a clean, reasonable answer in seconds. But reasonable is not the same as lived. It cannot tell you what it felt like when the first big customer walked away. It cannot tell you which advice sounded right at the time and cost six months. It cannot tell you that the third objection in the meeting is the one that matters. That kind of knowledge sits with people: the one who has actually solved the problem, built the company, made the mistake, closed the deal, and hired the person. The problem is not that these people don't exist. It is that they are hard to find, hard to approach, and hard to trust when you don't know them. Networking gives you more contacts. It does not guarantee the right one. That gap is what Thirdline is exploring. We have not built the answer yet, and we are talking to founders first to find out what it should be.

Who is behind Third-line? Entrext ( Entrepreneur's Next ) a venture studio. Here is what that means in plain words. A venture studio does not start with a product. It starts with a thesis. Entrext forms the thesis, tests it, and diagnoses whether it holds up. Only then does it look for co-founders in tech and growth to lead the venture. So the order is thesis first, diagnosis second, co-founders third. That is exactly where Thirdline is today. The thesis is this: people don't need more networking. They need the right person with the exact knowledge to solve the bottleneck. We have documented it, argued over it, and already scrapped one solution that did not make sense. What we don't have yet is a product, and we won't pretend we do. Right now our job is to talk to founders and find out whether the problem is as real as we believe. The co-founder roles you may have seen are part of this model. We are not asking anyone to join a finished company. We are looking for people who want to lead a venture that is still being shaped, and who would rather help shape it than inherit it. We will keep showing our thinking, our mistakes and what we learn, so you can judge us on how we work.

People saw our co-founder posts. Here's what a US advisor told us. We've been posting co-founder roles for Thirdline. People are seeing them. But seeing isn't the same as reaching out. Our founding partner recently spoke with an advisor in the US, and he said something simple: You can find people. Operators who want to become founders will always want to explore. But just creating a page won't help. You have to create the trust first. He's right. Think about it from your side. A new page, a small team, no product yet, and a message saying "join us as a co-founder." Why would anyone take that seriously? So we're changing the order: Trust first. Show who we are, how we think, and what we've already figured out (including what we scrapped). Conversations second. Talk to founders and operators before asking anyone for anything. Roles last. Co-founder conversations happen once people know how we work. Our thesis hasn't changed: people don't need more networking. They need the right person with the exact knowledge to solve the bottleneck. If we can't earn trust ourselves, we have no right to build something that asks others to trust each other.

We killed our own idea in Meet 2. Two weeks into Thirdline, we scrapped the entire solution. It didn't make sense, and we'd rather say that than fake confidence. Cheers to building !