Toyota North America

Behind every great customer experience is a team committed to helping others succeed. This National Customer Service Week, we're recognizing Tony from Toyota Financial Services. What began as an opportunity to learn a new side of the finance industry has grown into a role where he empowers teammates, supports business operations, and helps deliver the quality service our customers expect. We're proud to celebrate team members like Tony whose dedication, teamwork, and commitment to excellence make a difference every day. #LifeAtToyota #NationalCustomerServiceWeek #ToyotaFinancialServices

Today, we celebrate National Manufacturing Day and the thousands of Toyota team members whose skill, dedication and innovation help bring our vehicles and powertrains to life every day. Across our manufacturing plants, team members work together to assemble quality products, solve challenges and continuously improve the processes that keep us moving forward. To everyone on the production floor, in maintenance, engineering, logistics, quality and every role that supports manufacturing, thank you for the impact you make each day. Happy National Manufacturing Day!

Growth rarely happens in your comfort zone, and Mike Rice’s career journey is proof. What started as a Purdue co-op opportunity has evolved into a decade-long career spanning Production Engineering, Project Planning & Management, Guest Experience & Retention, digital initiatives, Lexus fixed operations, and now Product Marketing. Today, as a Senior Analyst in Lexus Product Marketing, Mike plays a key role in bringing new vehicles to life. From consumer research and prototype clinics to launch planning and market introduction, he's helped shape the journey of exciting new products, including the all-new Lexus TZ. His advice for those just starting their careers? "Don't be afraid to try something new. Build bridges. Don't burn them." By embracing new experiences, staying curious and continuously learning, Mike has built a career filled with growth, connection and opportunity. #LifeAtToyota

Taking mobility to new heights at Toyota HQ. 👀✈️ Joby Aviation #LetsGoPlaces

"If you're passionate about engineering, don't let being underrepresented stop you from pursuing it." Meet Anna B., a Production Engineer at Toyota West Virginia who spends her days solving challenges, supporting innovation and helping drive continuous improvement on the production line. After beginning her Toyota career through the Leadership Development Program, Anna has grown into a confident technical leader who now mentors the next generation through Girls in STEM events, encouraging young students to explore careers in engineering and advanced manufacturing. Whether she's supporting automation projects, improving processes or sharing her passion for STEM, Anna believes that diverse perspectives lead to better problem-solving and stronger teams. Her advice for aspiring engineers? Have confidence in your abilities, seek out mentors and embrace opportunities that push you outside your comfort zone. #ToyotaTechTuesday #WomenInSTEM #ToyotaWestVirginia

For 30 years, the story of Toyota West Virginia has been written by dedicated team members, bold innovation and a commitment to community. What started with a groundbreaking in 1996 has grown into a nearly two million-square-foot facility where more than 2,000 team members help build the future of mobility every day. From assembling more than 1.2 million engines, transmissions, and hybrid transaxles in 2025 to giving back more than $11 million to local communities, Toyota West Virginia continues to make a lasting impact. Happy 30th Anniversary, Toyota West Virginia! #LifeAtToyota #ToyotaWestVirginia

Toyota Chairman Akio Toyoda Inducted into the Automotive Hall of Fame. In recognition of his global automotive leadership that has brought passion, performance and purpose into modern mobility, Akio Toyoda, chairman of the board, Toyota Motor Corporation (TMC), was inducted into the Automotive Hall of Fame last night in Detroit. The honor recognizes leaders, innovators and visionaries whose work has shaped the global automotive and mobility industry. “Like my grandfather and father before me, I am deeply moved by this honor, and I humbly promise to continue to earn it every day in support of this industry and this automotive family that I am so grateful to be a part of,” said Toyoda during his acceptance speech. “Together there is nothing we can’t imagine, nothing we can’t create, and nothing we can’t overcome.” Toyoda became president of TMC in 2009, assuming leadership during one of the most challenging periods in the company’s history. During that time, he led efforts to strengthen quality controls, rebuild trust in the Toyota brand and reinforce the company’s business foundation. Toyoda also accelerated decision-making and advanced a region-led management structure by listening closely to customers, dealers, suppliers, employees and other stakeholders. Under his leadership, “making ever-better cars” became central to Toyota’s management philosophy. As a master driver, Toyoda has further positioned motorsports as a proving ground for developing both people and vehicles. These efforts have contributed to stronger products and built a culture in which team members are encouraged to take on challenges from a genchi genbutsu, or “go and see,” perspective. Akio Toyoda is the fourth member of the Toyoda family inducted into the Automotive Hall of Fame, joining his grandfather, Kiichiro; his father, Shoichiro; and Eiji Toyoda, his grandfather’s cousin. Fellow inductee Taiichi Ohno, widely regarded as the father of the Toyota Production System, is also among Toyota’s honorees. Link to Press Release: https://toyota.us/4jlJjOP

What happens when a passion for vehicles meets Toyota engineering? 🔧 Meet the Service Parts and Accessories Department (SPAD) in Plano, Texas, where engineers help bring genuine Toyota and Lexus accessories from concept to reality. From wheels and suspension upgrades to roof racks, cargo organizers, illuminated door sills and floor mats, the SPAD team helps develop products that help customers personalize their vehicles while adding style, utility and convenience. But the work goes far beyond the accessories themselves. Behind every product is a team of engineers, designers and specialists collaborating to research, test and solve problems while maintaining the quality and durability Toyota and Lexus customers expect. "We're enthusiasts, and we're developing parts for enthusiasts," says Jakin W., Senior Engineering Manager at Toyota. Whether they're lifelong gearheads or early in their engineering careers, SPAD team members share a passion for innovation and continuous improvement. Together, they're helping create accessories that give drivers even more ways to make their Toyota or Lexus uniquely their own. ✨ #LifeAtToyota

Big ideas start with curious minds. 💡 At the Driving Possibilities Entrepreneur Fair in Lexington, KY, elementary students transformed their creativity into real-world products through hands-on STEM and financial literacy learning. With support from Junior Achievement and mentorship from high school JA Heroes, students developed business ideas, set prices, created displays, and confidently shared their work with the community. By building skills in entrepreneurship, communication, collaboration, and problem-solving, these young innovators are learning what's possible when ideas meet opportunity. 🚀 #ToyotaTechTuesday #ToyotaUSAFoundation

A fan-favorite series is back! Do you think you can identify this Toyota vehicle? We’re giving you a bit of a head start, but that should be enough for a true Toyota fan… 😉 Drop your guess in the comments! ⬇️