Lume Deodorant reposted this
Nothing says “this deodorant will change your life” like real customers’ reviews. So to launch our new “Odor Free Yourself” platform for Lume Deodorant we turned some of those reviews about women rediscovering their confidence into animated music videos, tackling themes like underboob sweat, menopause and…bedroom stuff. As always, the team at Lume Deodorant and Mammoth Brands pushed us to be brave: so much so that these films were deemed too risqué for broadcast. We created the songs with Little Beast Music and worked with artists Simon Landrein (Under The Tatas), Chubby Nida (Down There) and Sawako Kabuki (Random Body Changes) through Pocko. It was mixed at Eleven Sound and recorded at Swan Dive Sound.