Adapty.io

Bonjour Paris 🇫🇷 On October 12, App Leaders Club comes to town for a private dinner with 10 app leaders. If you've already tested price and trial length, you know picking the next test gets harder. Over dinner, we'll put your backlog next to what apps past $50M ARR test on Adapty: which ideas they kill before anyone writes code, and how they keep the queue moving when most tests lose. For founders, C-level, and leads in growth, product, and monetization. 10 seats, invite-only. Apply to join: https://lnkd.in/eGfSEBE5

Adapty Mail is growing fast! Connect your domain. Let the "Brand" scrape your app. Approve the sequences. Book a demo and launch in a day: https://lnkd.in/dnYcx3Cm

Cal AI went from zero to $40M ARR in 18 months. On our latest YouTube episode, we talked to Jake Castillo, who ran marketing and operations at Cal AI as CMO and COO. In that time, the app reached 15M downloads, built 300+ influencer partnerships, hit #1 in the App Store's Health & Fitness category, and was acquired by MyFitnessPal. In the episode, Jake covers: → The one signal that shows whether a creator will actually convert → Influencers vs UGC vs paid ads → Why Cal AI deliberately priced below every competitor → Why he hired people with almost no experience.

9 weeks until Black Friday. State of Holidays 2026 is live 🎁 We analyzed US subscription app data from October 2025 to January 2026, week by week, across all 5 peaks of the season, from Black Friday to the January 3 download high. What's inside: → Weeks that brought revenue vs. weeks that only brought installs → Price changes on weekly, monthly, and annual plans → Real holiday paywalls from last December Free to read, no form. 👉 https://lnkd.in/dxbSMi6s

For many consumer apps, the "Q5" season from Black Friday to New Year's is the most important and profitable time of the year. Given how much consumer spending happens over this period, the results can be make or break for many eCommerce and subscription app businesses. However, a lot of companies leave money on the table because they don't understand how to maximize Q5. This Thursday 9/24, I'm excited to team up with Adapty.io product leader Maxim Borisik to discuss strategies and tactics your app can use to maximize Q5, including: 💵 How to optimize your paywalls for conversion 📊 How to optimize pricing and packaging to maximize ARPU 🎁 How to craft messaging around gifts and/or New Year's resolutions 📈 How to target specific users with strategic discounts to boost revenue 🛣️ How to work backwards from the holidays to map out your Q5 roadmap Check out the link below for more details and to claim your spot! 👇 https://lnkd.in/d5S8x9-S 

App Leaders Hours New York is a wraaaap🥂 Grateful to everyone who joined, to Phil Carter and our guests for the conversations, and to FunnelFox for hosting it alongside us, together with FastSpring, AppTweak, and Yodel Mobile - App Marketing Agency of the Year. Until the next one, NYC.

We've just added two new events for your integrations: trial_active and subscription_active. Why is this a big deal? Most apps feed trial_started to the ad networks as the optimization signal. But 53% of users cancel within the first 24 hours. Adapty can now send trial_active after N days or hours instead, so the networks optimize on users who actually stayed. You set N per integration, and each one can have a different number. Available in Adapty today. https://lnkd.in/emCFKmVM/?utm_campaign=LI_engage_core_abm_tofu&utm_source=linkedin&utm_medium=paid&utm_id=1224943093&hsa_acc=510672065&hsa_cam=1224943093&hsa_grp=895143753&hsa_ad=1566394643&hsa_net=linkedin&hsa_ver=3

Your Black Friday paywall is a September job. Black Friday falls on November 27, 9 weeks from now. You have that much time to choose a discount, design the paywall, and get it through review. On September 24, we're going live with Phil Carter (Elemental Growth) and Maxim Borisik (Product Lead at Adapty). They'll walk through US subscription app data from October 2025 to January 2026, one day before our State of Holidays report goes public. What they'll cover: → Which of the 5 holiday peaks bring revenue, and which bring only installs → What to change in your pricing before December → Last December's paywalls, offer by offer → How many January signups are still paying 30 days later Thursday, Sept 24, 4:30 PM CEST If you can't make it live, register anyway, and we'll send you the recording and slides. 👉 https://lnkd.in/dq8BuYD7

Import your design directly from Figma. We released an import that turns your Figma frames into a working Adapty flow. Select your frames, hit export, and the flow opens in Adapty as a draft. Layout, text, images, button navigation, and quiz options all come across. Tweak it in the Flow & Paywall builder, link your products, and publish. No rebuild, no app release. https://lnkd.in/dK7ddria

There's one screen you've never built for your app. It keeps more than 5% of the people who came to cancel. It appears after a subscriber taps Cancel Subscription, before the cancel goes through. Apple used to own it. Now you do, through the Retention Messaging API. In some apps, that screen keeps more than 5% of the people who reach it. Most apps still ship Apple's default and call churn a pricing problem. September 18: Yurii Kleimenov, GM & Product Lead at Adapty, shows what's on the screens that work. He led our build on this API and has collected these screens from live apps. He'll also cover which of the usual tactics still earn their keep and which ones you can stop maintaining. Register below. Recording and slides go out either way. https://lnkd.in/gg5a4QJS