ExaDev

We're delighted to have been the main sponsor! Bringing silicon valley to the UK? That's our business as founding engineers. 💪

Only 10 days to go until our first Software Lancaster Talks (formerly PyData Lancaster) kicks off at Fraser House Hub. Super excited to have Alexander Jung from Unikraft, flying over all the way from San Francisco off the back of their $6m raise, lead by Heavybit. I've been following Unikraft for a while, so it's no surprise to me, but I think it should be of great interest to everyone to see what is so compelling about unikernels that it convinced Vercel to launch a venture arm and make this their first investment. Who said you can't get big hitters in the Lancaster tech scene? We're doing free pizza and drinks too! RSVP on meetup - link in the comments.

🏆 WINNERS 2025 🏆 Absolutely thrilled to have won a Global Search Award. To have our technology validated at a global level is a game changer, and shows the dynamism of what we've built! We won Best Use of Search - Retail / E-commerce (PPC): Small for our campaign "From Leakage to Leverage: The PPC Fix for Plumb2U" Huge thanks to 94n Digital ExaDev Supplyant, and especially Plumb2u. Is your ad spend ignoring 80% of your product catalogue? Talk to us!

Dear PyData Lancaster community, We're excited to announce Software Lancaster Talks (formerly PyData Lancaster), our new community-driven initiative inspired by the former PyData Lancaster meetups. Building on our origins as Lancaster tech community, the rebrand broadens our focus to include topics such as: 💻 Software Engineering 🔐 Cybersecurity 🤖 Data Science & AI 🌐 Emerging Technologies 🌱 The Broader Tech Ecosystem Every two months, we’ll host a casual yet high-quality, curated tech talk plus free pizza and drinks! 🍕🥤 Join us to chat, learn, connect, and help shape Lancaster’s growing tech community. We look forward to seeing you there (again) and building a welcoming tech community together. If you want to get in touch with the organisers, please feel free to reach out to: Ryan Callihan, Will Faithfull, Laurie Ibbs, Aaron K., and Ludwig T. Make sure to follow us on our main Linkedin page Software Lancaster Software Lancaster Talks are proudly sponsored by: ExaDev IF GIVE LTD Lancaster University Data Science Institute (DSI) Security Lancaster Institute Fraser House Hub 🏳️🌈 🫶 Code of Conduct: Software Lancaster Talks are dedicated to providing a harassment-free experience for everyone, regardless of gender, sexual orientation, gender identity or expression, disability, physical appearance, body size, race, or religion. Be kind to others. We do not tolerate harassment of meeting participants in any form. All communication should be appropriate for a professional audience that includes people from many different backgrounds. Harassment and sexist, racist, or exclusionary jokes are not appropriate.

NEW CASE STUDY 🚀 How do you reverse a £1M YoY revenue decline? For UK plumbing and heating retailer Plumb2u, the answer was a profit-first product strategy. In just 10 months, we helped them transform a significant downturn into +37.96% YoY growth, culminating in their single best-performing month in the last 5 years. Our initial audit revealed a critical misalignment: ad spend was not tied to profitability. High-margin products were underfunded, and a staggering 80% of their inventory had zero clicks. We shifted their entire strategy from audience-based targeting to a profit-margin-based product tiering system, ensuring budget flowed dynamically to the most profitable products while systematically activating their underexposed inventory. The impact was transformative and immediate. We generated an additional £343K in revenue within the first 3 months and reduced the number of "invisible" zero-click products from 80% down to just 26.5%. This is the power of aligning ad spend directly with your bottom line. AdPeak helps e-commerce brands build resilient, profit-focused advertising programs that unlock the full potential of their product catalog. Ready to align your ad spend with profit? Talk to us. Stand D01 at the eCommerce Expo 24-25th September 2025, or visit: adpeak.ai #ece25 #CaseStudy #PPC #eCommerce #Profitability #RevenueGrowth #GoogleAds #DigitalStrategy