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Kantar

Kantar

Market Research

London, England 1,056,960 followers

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About us

Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.

Website
http://www.kantar.com
Industry
Market Research
Company size
10,001+ employees
Headquarters
London, England
Type
Privately Held
Specialties
market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation

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Employees at Kantar

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Updates

  • View organization page for Kantar
    Kantar

    1,056,960 followers

    What does the future of media and marketing look like? Jane Ostler joins Aaron Peterson and Jamie Jones on The Last Analog Marketers to unpack the latest Media Reactions 2026 findings. From AI and media trust to creator content and the strategies brands need to thrive in a changing landscape, you don't want to miss this episode! Listen to it here 👉 https://lnkd.in/e6AtTamf

    View organization page for The Last Analog Marketers
    The Last Analog Marketers

    25 followers

    NEW Episode Drop! And it's a BIG ONE!! In this episode, hosts Aaron Peterson and Jamie Jones interview EVP, Global Thought Leadership at Kantar, the incredible Jane Ostler!! We explore the latest insights from Kantar's Media Reactions 2026 study, focusing on AI, media trust, creator economy, and brand strategy in a rapidly evolving digital landscape. Jane also shares her expertise on how brands can navigate AI adoption, build trust, and leverage creator content effectively. Give it a watch/listen on your preferred platform, links in comments! And be sure to check out Kantar's Media Reactions 2026, also linked in comments. #aimarketing #mediatrust #creatoreconomy #brandstrategy cc: Duncan Southgate, Gonca Bubani, Paul Zwillenberg

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    Do marketers and the people they want to reach, see media environments in the same way? Media Reactions 2026 helps uncover where perceptions align, where they differ and what those signals could mean for media decisions. By understanding attitudes towards different advertising platforms, marketers can bring stronger intelligence into planning and make choices with a clearer view of how their media could be received. Our Media Reactions guide brings the findings together in one place, giving brands a practical resource to inform conversations, planning and future media choices. 💡 Download the booklet and explore the findings shaping media planning for 2027 👉 https://loom.ly/XwCA06c

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    The newly released Kantar BrandZ Most Valuable UK Brands report reveals that the brands best positioned for sustained growth are combining relevance, Meaningful Difference and a deep understanding of consumers’ changing lives. As the UK’s Top 75 brands reach a record US$321 billion in brand value, the strongest performers are showing how business leaders can build momentum in a low-growth economy, while creating stronger emotional and cultural connections with consumers. Jodie Gillary, the UK's Head of Brand Intelligence, Kantar, explores what marketers and business leaders can learn from the most valuable and fastest-growing brands, and why relevance, authenticity and clear brand positioning are increasingly important for winning with both people and AI. Discover more in the article: https://loom.ly/KVv90-Y Kate Pilling Dom Boyd ⚡️Naomi G. Zara Shahid Steve Dell Ellie Thorpe Nikhil Banga

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    Ignite is back ✨ Doors opened for a jam‑packed day designed to spark new ways of thinking about brand growth. More than 200 senior marketing leaders came together as we unveiled the Kantar BrandZ Top 75 Most Valuable UK Brands 2026 ranking and report, revealing that UK brand value grew by 30% year-on-year. Guests heard from: 🎤 Les Binet on the power of evidence-based growth and breaking the promotion cycle. ⚖️ Unilever on mastering the barbell economy and winning at both value and premium. ⚡ The Coca-Cola Company on innovating at the speed of culture through rapid testing and cultural momentum. 🎥 YouTube on the rise of the second audience and the new rules for earning attention. 🏎️ Oracle Red Bull Racing eScooter on why cultural momentum beats speed. The Kantar BrandZ Top 75 Most Valuable UK Brands 2026 report is now live. Download it here: https://lnkd.in/eQ8thsT3

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    For more than 30 years, Kantar has been a trusted partner to the world’s leading brands, helping them turn deep human understanding and insight into growth. On 20 and 21 October, we're doing something we've never done before. Kantar Forward is a live broadcast for marketers who are facing hundreds of signals, more content than they could ever test and growth decisions that can't wait for perfect evidence. Jeff Greenspoon alongside Kantar experts will reveal how brands can decipher which data points deserve attention and make growth calls they can defend. Expect real client stories, live demos of some of our new AI-powered solutions and a first look at what we're building for 2027. Register today for exclusive insights into what we are seeing in the market: https://loom.ly/rjG-rl4

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    What separates tomorrow's growth leaders from today's market leaders? The findings from the new Kantar BrandZ Most Valuable UK Brands report highlights the answer is not size, scale, or even differentiation alone - it is momentum. The UK's Top 75 ranking reveals several powerful shifts: 🏆 HSBC remains the UK’s most valuable brand, growing 89% to reach US$40.8 billion in brand value 📈 Revolut is the fastest-growing brand, up 92% as its services and customer experience continue to set it apart 🏦 Financial Services are powering growth, now contributing more than one-third of the ranking’s total value 🛍️ Sainsbury's, Next, British Airways, Kit Kat and Costa Coffee all achieved double-digit growth 🤖 AI is raising the stakes, making it even more important for brands to communicate clearly what makes them relevant to both consumers and algorithms Discover all the results, and why relevance is the next growth frontier in the full report, now available here: https://loom.ly/YST3sBs

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    What if you could pinpoint the customer experiences that actually drive brand growth? Many organisations invest heavily in CX but still struggle to understand which interactions truly create value and where to focus next. That's why today, on World CX Day, we're excited to launch Kantar Experience Impact, powered by Qualtrics. Kantar Experience Impact helps close that gap by connecting customer feedback, CX performance, brand equity and competitive intelligence in one place, giving organisations a clearer view of what's driving growth and and where investment will have the greatest impact. As Mark Chamberlain, Global Head of Customer Experience at Kantar, explains: "Brands that improve experiences and amplify them are 2.5x more likely to grow their share. But most businesses still look at CX and brand experience separately and they miss opportunities to move the needle." Read the article to learn more 👉 https://loom.ly/idPWnbw

  • View organization page for Kantar
    Kantar

    1,056,960 followers

    In a world where information is easier to access than ever, trust plays an increasingly important role in how people make decisions. In the latest episode of Future Proof, Nicole Sitar Jones speaks with Phillipa Leighton-Jones, SVP, Global Head of Studio & Creative and Chief Custom Anchor at The Wall Street Journal, to discuss trust, AI and the future of media. Together, they explore how AI is reshaping discovery, why trusted sources are becoming increasingly important, and what marketers need to do to stay relevant as the relationship between audiences, brands and media continues to evolve. Listen here: https://loom.ly/mpyQqcY

  • View organization page for Kantar
    Kantar

    1,056,960 followers

    We're proud to have sponsored the Diverse Company Award at this year's National Diversity Awards in Liverpool, an award Kantar was honoured to win in 2023. 💜 It was inspiring to see some of our most inspiring colleagues from our across our company come together to celebrate the people and organisations creating meaningful change. All our colleagues attending are representatives of our Employee Resource Groups, and nine were nominated for awards as Positive Role Models. And extra special thanks goes not only to our Internal Communications Director Josh, for presenting the award on behalf of Kantar, but also Leigh Kelly, our Inclusion and Diversity Manager for judging one of the awards as well. Here's to everyone working to build a more inclusive future, not just at Kantar. #NationalDiversityAwards #InclusionAndDiversity #LifeAtKantar

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  • View organization page for Kantar
    Kantar

    1,056,960 followers

    Paid media builds 28% of brand equity. So, what is shaping the other 72%? Experience. Every touchpoint and interaction working alongside the campaign to tell the same distinctive brand story. Yet most brands still don’t connect those moments to brand outcomes. That’s the premise behind Be Distinctive Everywhere. The Experience Edition, our report with JKR. It found that brands that improve and amplify customer experience are 2.5x more likely to grow market share. But one critical question remained: which experiences should brands prioritise? That’s the challenge we’ve been working on, connecting CX, brand and competitive context in one evidence base, and turning customer signals into the intelligence needed to make confident investment decisions. We’ll reveal what we built on World CX Day, Tuesday, 6 October 😜 Read the report now and watch this space for what comes next: https://loom.ly/GKtxh-s

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