IPA (Institute of Practitioners in Advertising)

The future has a marketing problem.   Why do dystopian visions capture our imagination so easily, while optimism struggles to cut through?   On 15 October, our Director General Paul Bainsfair will join Future Forum to explore whether dystopia has a better marketing team than the future, and what marketers can do to make progress, optimism and positive change more compelling. If anyone can help shape the stories people believe in, it's our industry.   Join us at the Future Forum. IPA members receive an exclusive discount. Secure your ticket here: https://lnkd.in/eRpMTWZy

The best bits of the IPA Effectiveness Conference, coming to Manchester on 15 Oct. Hear the latest IPA influencer measurement research, discover why attention is the key to unlocking retail media effectiveness, and join the conversation on the industry's biggest effectiveness themes. Secure your place: https://lnkd.in/eq5Ce84u

Remember the Studio Ghibli AI image trend? It sparked fresh debate about consent, copyright and how generative AI is trained. Noël Bunting, CCO at Publicis London, explains how Artfair by Bria is taking a different approach, building AI around licensed content, creator consent and fair compensation. Read more: https://lnkd.in/eJkw4QcS

The IPA Effectiveness Conference is well underway, and we caught up with a few attendees to find out what they're most looking forward to. From industry trends and emerging challenges to fresh perspectives on effectiveness, there's a real sense of curiosity and ambition in the room. One thing is clear: everyone is here to take away something valuable.

We’re delighted to welcome Stuart Worden OBE, Principal of The BRIT School as the creative keynote speaker at this year’s Greatest Ad Show. The BRIT School has helped launch some of the UK’s biggest creative talent, who have gone on to win Oscars, Grammys, Brits and Oliver Awards. He is a true champion of creativity. 🎟️ Get your free tickets: https://lnkd.in/eKmT2Mpq 📅 Thurs 19 Nov | 8:45am–11:30am 📍 Odeon Luxe Leicester Square, London UK The BRIT School | IPA (Institute of Practitioners in Advertising) | Digital Cinema Media

The BRIT School's Stuart Worden is speaking at The Greatest Ad Show 🎬 Principal for the UK's leading free school for performing and creative arts since 2012, Stuart has cemented The BRIT School's place as a vital springboard for original talent—nurturing creatives who thrive right across the sector. This includes award-winning alumni, with a trophy cabinet stacked high with Oscars, Grammys, BRITs, and Oliviers 🏆 In 2025, he was awarded an #OBE for services to music, education, and the creative industries. Stuart will deliver The Greatest Ad Show's Creative Keynote, drawing from his rich expertise and experience in all-things Performance Arts. It's a must-see session for creatives. Sign up to the Greatest Ad Show today, a free creative showcase from DCM, the IPA (Institute of Practitioners in Advertising) and BBH London, and watch Stuart in action.  A powerful line-up of expert-led sessions is still to be announced. ODEON Luxe Leicester Square London, England Thursday 19 November • 8:45 AM - 11:30 AM Link to sign up: https://lnkd.in/eKmT2Mpq

New employer duties to prevent workplace harassment are coming. Is your agency prepared? The Employment Rights Act 2025 introduces significant new obligations on employers, including an extended duty to take "all reasonable steps" to prevent workplace sexual harassment and harassment by third parties such as clients and suppliers. Join Juliet Bawtree, IPA Director, Employment Law, and Richard Moore, Partner at Lewis Silkin, for practical guidance on what the new obligations mean for agencies and how to prepare. Topics include: • What "all reasonable steps" means in practice • Third-party harassment and agency responsibilities • Updating risk assessments and policies • Managing complaints effectively • Educating staff on recognising, preventing and responding to harassment Register now: https://lnkd.in/e2n2syKY

"If there's one paper everyone should read, it's Currys." That's the verdict from some of this year's IPA Effectiveness Awards judges. In this clip, they explain why The Superpower In-Store stood out from an exceptional field of entries, praising its clear proposition, brilliant customer understanding and outstanding commercial results. Tomorrow at the IPA Effectiveness Conference, you'll have the opportunity to hear directly from the AMV BBDO and Spark Foundry team behind this year's Grand Prix-winning case, "Currys plc: The Superpower In-Store". They'll be joined on stage by Suzanne Quinn (McHugh), Chair of Judges for the IPA Effectiveness Awards, and Karen Martin, IPA President, to unpack the strategy, creativity and effectiveness principles behind the highest-scoring paper of 2026. Join us for an exclusive conversation with the team behind this year's Grand Prix winner: https://lnkd.in/enM27hEi Read their winning story here: https://lnkd.in/eXVa98SZ

'Pitching is a form of corporate gambling': how many agencies is too many? ➡️ https://lnkd.in/eHPnfnmq #advertising #media #marketing Marcus Elliott Brown The Great Pitch Company Nagmeh Taheri Ed Palmer IPA (Institute of Practitioners in Advertising) Nicky Bullard Kim James Havas Media Network Havas Media UK Omnicom Lucy Shelley

Fresh from winning the Grand Prix at the IPA Effectiveness Awards last week, the team behind Currys plc will join us at the 2026 Effectiveness Conference to share the story behind the work. Selected as the highest-scoring paper of this year's awards, the case demonstrates how Currys turned the perceived decline of physical retail into a competitive advantage, generating significant business growth by positioning in-store expertise as its defining strength. Joining the conversation are Jo Arden, Chief Strategy Officer at AMV BBDO, Stephanie Simon, Senior Strategist at AMV BBDO, and Oli Moore, Business Director at Spark Foundry, alongside Suzanne Quinn (McHugh), UK Customer Director at Tesco and Chair of Judges for the IPA Effectiveness Awards, and Karen Martin, CEO of BBH London and IPA President. The session will explore the strategy, creativity and effectiveness principles that made the work stand out. Join us at the IPA Effectiveness Conference 2026 to hear first-hand how this year's top-performing campaign delivered exceptional business results: https://lnkd.in/enM27hEi